Organic or Local? Why All SEO Is Not Created Equally

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Techopedia explains Organic Search Engine Optimization (Organic SEO) The term "organic" refers to something having the characteristics of an organism. Although black hat SEO methods may boost a website’s search engine page rank in the short term, these methods could also get the site banned from the search engines altogether.

Organic SEO or Natural SEO as it is also called, generally takes more time to execute but can yield longer term results. It works by focusing on content creation, link building, meta-tag optimization, keyword enhancement, etc. Pros: Long-term r.

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A full website is better than a single-page GMB website when it comes to local rankings; As SEOs, we’d all do well to remember that it’s not one specific activity, but the aggregate, that will move the needle! @DarrenShaw_ is on stage at #MozCon right now sharing all the awesome details of his case study on going From Zero to Local Ranking.

Location-based marketing, also known as geomarketing, is not a new concept. Businesses have always understood the value of marketing to people based on their location. This is why many brick-and-mortar businesses still send direct mailers, and it’s why you see people wearing Statue of Liberty costumes on the roadside during tax season.

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A PPC ad solution like Google Ads doesn’t have the same results as SEO, and won’t improve your organic search rankings. But, because of its flexibility, Google Ads can help businesses of every size grab attention from people online in the moments that matter – that is, the exact moment they’re searching for a business like yours.

But not all SEO is created equal. At least not anymore. Several years ago, there was only one type of SEO: Organic. Back then, online search results had a couple of ads followed by 10 website links. If your agency appeared in the top three results, you could expect a lot of traffic to your website. In 2007, Google rolled out an update that changed organic SEO.

Search engine optimization (SEO) describes the process of refining a website to gain a higher search engine ranking in "organic" search engine results. By optimizing your site, you can tailor your site to be search engine-friendly. SEO can be a challenging and rather lengthy process.